The main museum shop occupies a dedicated space at the ground floor near the exit route from the Tutankhamun galleries, which is not entirely coincidental. The location means most visitors pass through it naturally at the end of their visit. There is a secondary smaller retail point near the entrance kiosks selling postcards, maps and lower-cost items.
The shop is organised into several categories. Books occupy one wall and are the strongest section: illustrated volumes on the GEM collection, academic titles on ancient Egyptian religion and archaeology, children's educational books and coffee-table photography books are all available. Most titles are in Arabic or English; a smaller selection exists in French and German. Prices are in Egyptian pounds; even the most expensive academic hardbacks are significantly cheaper than the same titles imported to Europe or North America.
Reproduction objects are the next category. Quality varies considerably — avoid the lowest-priced items (small resin figurines near the entrance, which are the same items available at any Cairo bazaar) and focus on the licensed reproductions labelled with the GEM's own quality mark. These include scale replicas of the Tutankhamun mask, the Narmer Palette, selected ushabti figures and jewellery pieces cast or moulded from museum moulds. They are not cheap (a quality mask replica runs 800–2,500 EGP depending on size and material) but they are significantly better objects than anything available outside.
Textiles and clothing at the GEM shop lean toward the tasteful end of museum retail: linen scarves and wraps with Egyptian motifs, tote bags and small leather goods. Jewellery in the GEM style — scarab rings, cartouche pendants, Eye of Horus designs — is available in silver and gilt brass; the silver pieces are hallmarked and verifiable. Avoid the gilt brass if longevity matters.
For children specifically: the shop carries a well-chosen range of age-appropriate materials including junior archaeology kits, illustrated story books about pharaohs and gods, puzzle sets based on GEM collection pieces, and branded stationery. These are popular with visiting school groups and are generally good quality. Budget 200–400 EGP per child for a book and one activity item.